After reading Marilyn Jiang’s blog post about Amazon’s actions to fix late shipments to improve customer satisfaction, I believe that the improvement in shipping will allow Amazon to grow significantly. Amazon’s action to identify the problem and to correct their operational decisions would help the company grow.

It is common for many people to wait for the products they ordered online and hope to receive the products on time for a special event. However, the products do not always arrive on time, leaving the customers dissatisfied. For instance, I ordered a music album as a birthday present for my friend online and it did not come on time. The shipping took almost a month to come although their expected shipping time was around two weeks. This shows that shipping time is unquestionably important for many customers.

Moreover, by turning to Postal Service for more partnerships, Amazon will be able to fix the problem and also keep the shipping prices low. Since their cost leadership strategy is their crucial strength, many people choose to purchase products from Amazon since it is relatively cheaper than buying the products at retailers. Therefore, customer relationship for Amazon will be strengthened and their value preposition can be maximized for greater profit.

Work Cited

Jiang, Marilyn. “Amazon Works on Reducing Late Shipments to Improve Customer Satisfaction.” Marilyn Jiangs Blog. N.p., 28 Sept. 2014. Web. 05 Oct. 2014. <https://blogs.ubc.ca/marilynjiang/>.

Stone, Brad. “Amazon’s Grand Plan to Avoid Holiday Delivery Snafus Again.” Bloomberg Business Week. Bloomberg, 26 Sept. 2014. Web. 05 Oct. 2014. <http://www.businessweek.com/articles/2014-09-26/amazons-grand-plan-to-avoid-holiday-delivery-snafus-again>.