Assignment 3’s video project was by far my favorite project of my university life thus far. It allowed for my creativity bone, love for art, and my passion for marketing to unveil itself. I can recall the numerous brainstorming sessions that my group went through. The beginning was a bit tricky because we had so many ideas, and didn’t know how to choose just one. We wanted various types of media such as photos, film, animation, so a majority of meetings was just about how we wanted to present this! We even tried using the program called “Prezi”, but in the end decided to pick animation and film.

Each person was responsible for one aspect of the video project, animation, printing and the audio. We all worked on the script containing the 4 P’s of TD Bank. After the script was done, I was more than happy to begin painting. The vision that we had for our video was to have a storyline. We began with a beautiful animation that Arai composed, where the protagonist, “Nik”, was wanting to open up a bank account. He fell asleep and dreamed about visiting the “Bank Gods”. In the dream, Nik was confronted with the TD Bank God, where he shared the 4 P’s of TD Bank to him. This is where my role came into play, I filmed myself painting numerous drawings with acrylic paint to describe each scene.

The main key of working so well with my team was – Support. Everyone laid their strengths on the table, and contributed to their best ability. Filming and editing went well, and I learned even further how talented my group members were!

Here are a few snap shots of our video!

Beautiful animation that Arai created

The classic TD Bank Green Chair

Painting a piggy bank!

“Frozen” is an achievement on a whole new level.

Katie’s blog, “Advertising Outlet” refers to the successful marketing of Disney’s new Frozen movie.

Similar to her, I wouldn’t have known that from that numerous advertisements and trailers that I observed before watching the film. Of course, Frozen was an amazing musical with heart warming characters and unforgettable songs. Though, based solely on the film’s deceptive marketing campaigns, it does not do this movie justice.

When I first watched the trailer, I did not even know that Frozen was (a) a musical and (b) about a kingdom with princesses, music and queens. The billboard focuses on Olaf the snowman, and deters attention away from the main human characters. Provided with this misleading image, confusion and stereotyping of the movie surfaces, and ultimately daunts off the older audience.

Furthermore, even the official trailer focused solely on Olaf as the protagonist.

Frozen's Official Trailer

My opinion is that Disney should have taken advantage of the huge target segment that they could reach with such a relatable story plot. There are vital life lessons about the peril of falling too quickly for a boy, which parents of young girls will appreciate. As well, a significant message about the bond of siblings, which relates to many people.

Disney has reconstructed the critiqued stereotyped theme of a love story that the princess always needs her prince. Frozen has taken a leap of innovation and gives young girls a character to look up to.

Although Frozen was highly successful, marketing could have been done much more efficiently. It was primarily the strategy of “word of mouth” that scored this movie in the top box office.

This post was in response to the blog post DISNEY’S UNIQUE MARKETING APPROACH FOR “FROZEN”–AND WHY IT WORKED