After viewing Aaron’s blog post about “Is Gay Right?” It left me hopeful and inspired. Aaron referred to the response in Sochi’s 2014 Olympics to homophobia in Russia.

I have been fortunate to be brought up in a very multi-cultural, diverse and understanding culture of Canada. I have many friends who are gay, and I would never treat them differently because of this. For Sochi to initiate such an ethical dilemma, passing a law that “perpetuates the homophobic mentality in Russia”, it is truly disturbing.

Aaron speaks of the power that large corporations posses, they can either stay silent, or take action to make a difference. A company’s vision, mission, ethics and their brand image all come into play, and I believe that they are very capable to drive social change.

For example, The Canadian Institute of Diversity and Inclusion released a popular video that sent the message “The Games have always been a little gay. Let’s fight to keep it that way.” I feel that this ad was extremely effective because it mixed together humor and was relatable. I actually had the honor to meet the very creative Tom Shepansky the creator of Rethink, at a UBC Marketing club event, and he said that it was one of the most powerful and important ads that he has created.

The Games have always been a little Gay Ad

Thank you for the great read Aaron: Aaron’s Blog