“over 87,000 possible drink combinations at Starbucks” – Woman’s Day

I am a coffee drinker. I’m EXTREMELY picky and particular about the taste and smoothness of my daily pick-me-up. My desire – even need – for coffee is so strong, but I always choose Starbucks. Every time. Even if a random coffee shop were a few steps away, I would walk across the city to reach that Starbucks.

Let me present to you the reasons why Starbucks shines, through a 600 bonus points system.

+100 – Launches new items – Starbucks takes pride innovating and creating new drinks to excite their loyal customers. From special peppermint mochas in the Christmas, to the caramel flan late that just came out in January 2014, Starbucks never fails to promote these items.

For example: Promo video of the New Caramel Flan: https://www.youtube.com/watch?v=efKPgE9rGYE

+100 – Uses the Social Tool – Starbucks stay very connected to their customers through interactive mediums such as face book and twitter. They’ve held several contests through social media as well.

+100 – Location, location, location – Hand it to Starbucks for being in the right place at the right time.

+100 – Lingo – Starbucks has created both a new culture and coffee ordering language. Being able to order that “Iced Tall Soy Easy Ice Americano Misto”, gives customers that sort of “cult feeling” which is very desirable. There is an endless possibility of combinations of drinks that you can order to customize to your liking.

+100 – Great Staff – Fast, skilled, very friendly. Starbucks baristas are well trained, efficient and can churn through 220 customers/hour (At Brooklyn’s busiest Starbucks location, Business Insider).

+100 – YOU CAN PAY WITH YOUR PHONE! – Greatest innovative creation ever.

I was inspired to write this post as I sat inside a Starbucks coffee, and pondered on how I got sucked in, yet again.