The Fast Fashion

Rosalia Mera, the richest woman in Spanish has died, when she was 69. She co-founded Zara, which becomes the world’s largest fashion retailer. It sells the fashionable products with the cheap price. It makes dress fashion, which used to be connect with the rich, become affordable for everyone. It successfully establish a popularized fashion brand, with “fast fashion”. It is claimed that Zara needs just two weeks (businessweek) to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year.

The fast fashion causes problems, at the same time. Lots of luxury brands accuse for palming off and unjustified competing. Zara pays almost billions of euros for the penalty every year.

All in all, Zara gain its success.The Fashion Director Daniel Piette described Zara as “possibly the most innovative and devastating retailer in the world.”