The blog from YaoChen Talks about the success case on JBD. Since JDB has lost the brand ” Wong Lo Kat”  , it has been an emergency for JDB to rebuild its brand image , and the investment made the brand imagine of JDB appear everywhere in the TV show ,  which is know as carpet bombing advertising. The return of 10 million dollar’s sponsorship is unknown, at least the company rebuilt their imagine successfully by this program.

The symbol of “Libai” is shown….

Most of the program in China always title their sponsor with their symbol, which sometimes can make audiences get tried of. Hence generating a negative effect. The most impressive sponsor in 2013 must be “Libai”. The soap products producer invested in the program called “I am a singer” with the price of approximately 16 million dollar. The program was unpredictably successful with high reputation and  popularity. However, with the duration of 3 months, audiences commented online that they won’t buy “Libai” anymore, since they saw the ads for thousands of times in a few months. Despite of the negative comments, Libai did efficiently enhance their public awareness in such a short period.

https://blogs.ubc.ca/yaochen/2013/10/05/jdb-rebuild-their-brand-imagine-through-the-voice-of-china/

The blog called “Online video in China” from Yao Chen basically talks about the video site environment in China nowadays and the potential threats by solve way company solve the trouble.

“The ads from Youku”

The main resources that online video company gain the revenue are Advertisements. Although there is a few amount that comes from the VIP program, which would give websites VIP some advantages like skipping the ads, watching the latest videos with priority. However, comparing with the huge cost from the copyright of the programs, drama and so forth, the online video company does have to make the income by adding the numerous advertisements from various merchants. So this may answer one question that why people has to wait for more than 2 min ads before watch what we are expect to see. People cannot get anything for free, or they will cost more time. Oh! Perhaps, you may want to buy something after watching a 2 min ads.

https://blogs.ubc.ca/yaochen/2013/11/12/online-video-in-china/

Picture resource:

https://adblockplus.org/forum/viewtopic.php?t=18151

Recently, the online fashion retailer, Net-a-Porter,which was established a decade ago.  acclaimed to have the traslate website in Mandarin, Germany and so forth. As NET-A-PORTER continues to lead the rapidly changing online luxury retail market, we will bring new value to its growing presence in local markets worldwide. It describes itself as “The World’s Premier Online Luxury Fashion Destination.” In 2010, the virtual online shop was sold to luxury holding company Richemont, who bought a 93% stake, valuing the company at $533 million.In 2009, the website offered “more than 300 brands” and “had a €135 million profit”

The iconic, decadent packaging of black tissue, hard black boxes, and lightning fast shipping are reminiscent of the meticulous customer service from a department store shopping experience of yesteryear.

Picture from:http://consumerconsumed.blogspot.ca/2009/04/net-porter-and-outnet-brief.html

December 11th is a special day for young Chinese to celebrate their bachelor life. The reason for choosing this particular date is that there is four “1”, which represent the “single”. And at the same day, there is another important event for Chinese, which is “one-day shopping”.  It is said that online seller make up with this idea, because singles, unlike others who always are with their spouse, they are usually free.They can do something, like going shopping, that can kill their time.

In just 24 hours, Chinese shoppers splurged a jaw-dropping record CNY 35.01 billion ($5.7 billion) in the 11.11  Shopping Festival held by e-commerce giant Alibaba —  China’s answer to America’s Cyber Monday shopping bonanza (TNW). Five years ago, the online shopping was mainly distributed on closing, home furnishing and so on. Nowadays, buyers’ aims expand to the products like vehicles, houses.

“the current people online:1.7 million ”

Picture resource http://live.kankanews.com/it/2013-11-11/3189917.shtml

Once watched the video about Tony Hsieh, the CEO of the online shoes shop Zappos.com. “Customers have been dissatisfied with the terrible phone call service, but they have to endure that because they have no more choice.”

What Zappos did is imposing an ethos of live human connection on the chilly. Customers experience the phone call service with the real staff with closer relationship. As a matter of the fact, there is no limit phone time for the staff,sometimes the topic can even spread to their daily life. Initially, most of people in the online shopping area may think this company is crazy that they are wasting their money on a great mount of the phone bill and service training. However, the result of this strategy is they have earned a zealous following by imposing an ethos of live human connection on the chilly(The New Yorker). Is that wasting? No. By 2009, revenues reached $1 billion, according to Inc. magazine.

Photo resource: http://www.financetechnews.com/is-that-a-memory-stick-in-your-pocket/