The blog called “Online video in China” from Yao Chen basically talks about the video site environment in China nowadays and the potential threats by solve way company solve the trouble.
“The ads from Youku”
The main resources that online video company gain the revenue are Advertisements. Although there is a few amount that comes from the VIP program, which would give websites VIP some advantages like skipping the ads, watching the latest videos with priority. However, comparing with the huge cost from the copyright of the programs, drama and so forth, the online video company does have to make the income by adding the numerous advertisements from various merchants. So this may answer one question that why people has to wait for more than 2 min ads before watch what we are expect to see. People cannot get anything for free, or they will cost more time. Oh! Perhaps, you may want to buy something after watching a 2 min ads.
https://blogs.ubc.ca/yaochen/2013/11/12/online-video-in-china/
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