The success of “no brand goods”

The products of “MUJI”, a Japanese retailed company, which means “no brand quality goods”. “The company’s basic principle is to develop new simple products at reasonable prices by making the best use of materials while considering environmental issues”(MUJI).

What the company trying to do is creating the best products that can benefit customers’ life. Take one of the lamp from MUJI for example, on the base of the lamp, there is hollow.  The MUJI’s employees realized that before sleeping the last thing people usually do is taking off their glasses, then turn off the light. So the people can put the glasses in the hollow, in case they have to looking for them difficultly. They go to detail to meet customers’ needs.

The philosophy it imports to customers is that all they trying to do is just want to give people a simple and comfortable lifestyle.So we might think that sometime the company should put more concern on our “customers” that our “profit”.

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