The blog from YaoChen Talks about the success case on JBD. Since JDB has lost the brand ” Wong Lo Kat”  , it has been an emergency for JDB to rebuild its brand image , and the investment made the brand imagine of JDB appear everywhere in the TV show ,  which is know as carpet bombing advertising. The return of 10 million dollar’s sponsorship is unknown, at least the company rebuilt their imagine successfully by this program.

The symbol of “Libai” is shown….

Most of the program in China always title their sponsor with their symbol, which sometimes can make audiences get tried of. Hence generating a negative effect. The most impressive sponsor in 2013 must be “Libai”. The soap products producer invested in the program called “I am a singer” with the price of approximately 16 million dollar. The program was unpredictably successful with high reputation and  popularity. However, with the duration of 3 months, audiences commented online that they won’t buy “Libai” anymore, since they saw the ads for thousands of times in a few months. Despite of the negative comments, Libai did efficiently enhance their public awareness in such a short period.

https://blogs.ubc.ca/yaochen/2013/10/05/jdb-rebuild-their-brand-imagine-through-the-voice-of-china/