Monthly Archives: November 2012

Beats by Dr Dre is a relatively new company, launched in 2008. Its story is impressive. In only four year it has established itself as premium headphone brand, but they still manage to have young consumers as their main target … Continue reading →

Seventy percent of consumers worldwide trust online reviews, while only 47 percent believe traditional broadcast and print ads, according to a Nielsen study. People trust these online reviews more now than they have done in the past. Conversely, paid TV, newspaper … Continue reading →

We often talk about social media being good for and used by different kind of companies, but another major benefit that social media offer is to bring out new talents. I wanna share to you a short version of how Justin Bieber … Continue reading →

Content marketing is a good way of deepening engagement with (prospective) customers and to break through clutter. This has lead to that some brands now are behaving like media companies, visit Coca-Cola’s YouTube account and you will see what I … Continue reading →