Category Archives: Uncategorized

Beats by Dr Dre

Beats by Dr Dre is a relatively new company, launched in 2008. Its story is impressive. In only four year it has established itself as premium headphone brand, but they still manage to have young consumers as their main target … Continue reading

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Online Reviews Generates Trust (and helps consumers making good purchases!)

Seventy percent of consumers worldwide trust online reviews, while only 47 percent believe traditional broadcast and print ads, according to a Nielsen study. People trust these online reviews more now than they have done in the past. Conversely, paid TV, newspaper … Continue reading

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The Justin Bieber Phenomenon

We often talk about social media being good for and used by different kind of companies, but another major benefit that social media offer is to bring out new talents. I wanna share to you a short version of how Justin Bieber … Continue reading

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Content Marketing

Content marketing is a good way of deepening engagement with (prospective) customers and to break through clutter. This has lead to that some brands now are behaving like media companies, visit Coca-Cola’s YouTube account and you will see what I … Continue reading

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Word of mouth is powerful – online as well

“Research shows that 51% of people are more likely to buy a product after liking it on Facebook and Facebook fans tend to purchase on average twice as much as non-fans. “ I have just read a few articles about the importance of word … Continue reading

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Listening online

I have just read some articles about listening online. To “listen online” means that companies can keep track of what people are writing about their brand/company/product by tracking key words like brand name. One thing I found interesting while reading … Continue reading

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Demystifying social media

I have just read an article called Demystifying social media from McKinsey Quarterly. A really inspiring article that my professor Paul Cubbon in eMarketing told us about. In the article they write about what they believe is the four primary … Continue reading

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Does social media drives sales within the fashion retail industry?

I am a fan of social media. I love following my favorite brands. But do I buy more from them because of that? Actually, I really think so. People easily forget things, we need repetition, I need repetition to remember. … Continue reading

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Being an exchange student

I have discovered two things that makes my studies here in Canada more difficult compared to back home in Sweden. It is not the language, we are so used with course literature in english and english movies and so forth. … Continue reading

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Benefits with Paid Search for clothing retailers

I am of the opinion that paid search, that companies pays money to be on top of a Google search, makes it easier for the customer to find what they are looking for. When doing a Google search you many … Continue reading

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