Image Source – tangoo.ca/concierge/

To briefly summarize the main points of Kimberly’s post “Tangoo bounces back stronger than ever”, she talked about Tangoo’s comeback as a pocket concierge. According to post, Tangoo is a Vancouver based company that launched as a dinner planning company but the strategy with pre-booking restaurants was soon met with a dilemma. Cancellations and signing up problems arose and has caused Tangoo to turn over their entire strategy board.

After reading Kimberly’s post, I recall lesson 18 where the Sauder alumnus came to share their success stories, with Paul Davidescu among them. I agree with Kimberly’s point of view as I am just amazed at how entrepreneurs, such as Davidescu, can “spring from anything”, as Kimberly has said. I’m interested in how they pursued such innovative ideas like a pocket concierge app but more amazed and inspired at their overall stories to success. Going back to Tangoo, I believe that this app is not very useful to me as I have my own preferences on dinner venues. To me, not only the mood has to be right but also the place, price, type of food, recommendations from friends, etc. I am not saying that Tangoo is not a making the right decision with the pocket concierge app. I do believe there is a vast market for this creative app but personally, I like the traditional way of deciding a dinner place; reviews from friends and past experiences as I am a loyal customer to a limited number of restaurants.

Click here to read article on Globe and Mail

Image source – notable.ca

Reference

Kroeker, Jeff. “Dinner Planning Company Re-emerges Overnight as Pocket Concierge.” The Globe and Mail. 3 Oct. 2014. Web. 8 Nov. 2014. <http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/dinner-planning-company-re-emerges-overnight-as-pocket-concierge/article20898113/>.