Ethical Fashion-Business with 100% Transparency
Watching the 2013 Oscars-if you ever got to watch it-have you thought of whereabout in the world the dress Jennifer Lawrence was wearing was made from and by whom?
If yes, give a good applause to yourself. If not, come along with me and keep on reading the post.
Honest By is a new fashion label with 100% transparency policy. The business releases all the information about the process, production and distribution of a product, including;
“where materials come from, how much they cost, who made the product, where it was made ” and “how much money everybody earns along the supply chain, including Pieters (the CEO of Honest By) himself.”
Instead of pursuing an almost stereotypical capitalistic strategy, or discipline, many businesses use where they simply seek for the cheapest way of production to minimize the cost and to reach the highest profit as possible, this new approach of ethic business successfully conveys the message of how each one of the group, such as stakeholders, customers, employees, communities and suppliers, that contributed to the company is important for the success of business.
If Honest By can keep its high quality of products and its business moral, I believe there is a potential of Honest By being the starting point of a new era of business where firms and communities work together to acknowledge the responsibilities and the power they have in changing the world a better and a fairer place.
I will leave one of the quotes Pieters said because he got some interesting points:
“Something is ‘luxury’ because of the design, the process, the materials. Most consumers don’t know where their clothes come from – regardless of the price range. If you’re buying luxury goods at luxury prices, you assume automatically that it is good. It’s not. And that’s crazy.”
Reply