Want Employees to Stay and Work for Your Company? Answer: Make Them Feel Home
In class, we learnt about organizational culture and were given a chance to define the term in our own words; I defined it as,
the environment within the company that employees and the company build together forming incentives and loyalty.
Of course, the limitation on number of words we use on Pulsepress did not allow me to further elaborate the definition to the extent I would’ve liked to. Now given a space, I would like to add on more of my thoughts. I believe, an organizational culture is not something necessarily the company itself sets upon and “provides” to its employees with. For instance, though it is true that it is the company that offers medical services and bonuses, it is an interaction between the company and the employees that creates and sustains the atmosphere of the workplace.
An organization culture existing in Zappos, an online shoe and clothing shop, is an excellent example of how such notion works and the kinds of influences it brings to the firm. In an interview, Zappos CEO, Tony Hsieh, thinks back of the time when he himself did not like working in his own company.
“I, myself, was dreading getting out of bed in the morning to go to my own company.. I started thinking if I felt this way, I wondered how all of my employees felt.”
Based on the lessons he learnt in earlier years, Hsieh firmly emphasizes the importance of company culture and providing perfect customer service and customer experience
“We went from no sales in 1999, to 2008 being the first year we hit $1 billion in merchandise sales. We’re doing several times that today, and the No. 1 driver of that growth is through repeat customers and word of mouth,”
I believe that there is an infinite benefits of creating a positive organizational culture and that human resource management plays a critical role in doing so. The significance of employees’ relationship with a firm need not to be underestimated thinking that the employees are the first channel where the whole customer service of a firm starts.
Reference:
Jackson, Cheryl V. “Zappos CEO Tony Hsieh on the Value of Company Culture.”Blue Sky Innovation. N.p., 23 May 2013. Web. 11 Nov. 2014.
Jacobs, Alexandra. “Happy Feet – The New Yorker.” The New Yorker. N.p., 14 Sept. 2009. Web. 11 Nov. 2014.
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