The new release of the iPhone 4S has broken Apple’s previous record sales of the iPhone 4 model. Day 1 pre-order sales for the iPhone 4S has reached a million, compared to the iPhone 4’s 600,000.
Even though there is a huge market for cellphones, Apple continues to be successful in launching new models. A point of parity with the new iPhone is the app market it provides. In my opinion the iPhone app market is similar enough to the Android market to attract its customers, but it also has points of difference with some exclusive and innovative apps that set itself apart from its competition. With its new “WhatsApp”, it even has customers, like myself, thinking about switching from a blackberry to an iPhone, with BBM rendering useless now.
A different marketing strategy may also contribute to Apple’s success. This time around, Canada and Australia are launch countries, along with Germany, USA, Japan, France, and Britain; with more launch suppliers, the pre-order sales are bound to increase. A marketing opportunity might also be the death of Steve Jobs, the founder of Apple, because customers respect Jobs contribution to Apple and want to support his last created project.
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Apple’s iPhone 4S breaks early order record