With technology continuously changing, companies are forced to constantly come up with innovative ideas to outmatch their competitors. Polyvore, a social shopping website, has pioneered the online shopping experience by bringing together fashionable products on a shopping site, providing style advice, and allowing you to mix and match outfit sets. They showcase the latest styles and trends of communities around the world.
Entrepreneurs of Polyvore have innovated the online shopping experience by providing tools that no other online businesses have. The ability to match your personal outfit and get any style advice is something that no other online shopping site offers. There was a risk in this venture because no other company like this existed so there was no guaranteed customer interest. However, this innovative business was successful in quickly gaining millions of dollars of income over the span of a few years. They gain their revenue from leading clothing brands, like Nike and Coach, which pay to launch their new products on Polyvore’s site. Part of the success of the website is because it offers a wide variety of products from different brands that you can purchase from a central site.
For More Info:
How Polyvore Became a Trend-Setter in Social Shopping
Ceo Talk: Sukhinder Singh Cassidy, Chief Executive Officer, Polyvore
A Definition of Entrepreneurship