In our current society, people have become increasingly aware of their impact on Mother Nature and have started to look to sustainable products. Rachel Yang’s post about sustainability talks about how corporations have began to include sustainability within their business operations. I agree that companies cannot afford to disregard sustainable practices.
There has been a shifting trend to innovating products/services to reduce emissions. Consumers are now facing a social expectation to become “green” to offset their emission waste and ensure resources for the future. The customer’s changing demands have pressured companies into altering their operations to maintain sales in the market.
For example, Toyota has taken an entrepreneurial approach by developing the hybrid car, a vehicle with better fuel efficiency reduced pollution effects. Nowadays there is a high demand for the Toyota Prius, a hybrid car, because of a rise in fuel prices and increasing awareness of the effect of gas emissions. The success that Toyota has gained from this sustainable product has opened a new market that’s becoming popular. Other car manufacturers, like Honda and Ford, have entered the market to cash in on the product success but Toyota remains as one of the best hybrid car companies.
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