Youtube video: United Breaks Guitars
This video was shown to me by a professor awhile ago and showed me how powerful a creative advertising can catch the public’s eye. In his “United breaks guitar” song, Dave Caroll expresses his dissatisfaction with United Airlines. The musician’s tailored guitar that was valued at $3500 was broken by the airline while he was flying from Nova Scotia to Nebraska. United Airlines refused to compensate him for the guitar. Thus, to express his anger, Dave Caroll and his band created this music video about the incident and posted it on Youtube. Within one day, there were 150,000 views of the video, and United immediately contacted Caroll proposing compensation. According to The Times newspaper, within four days of the music video post, United Airline’s stock price fell 10%, costing stockholders around $180 million in value. This event demonstrates just how powerful a creative ad can be and I found it realli inspiring.