As I was browsing through some of my classmates blogs, I ran across Julia’s post from awhile ago regarding Pepsi. Since I explored Pepsi’s ads last week, I thought I would touch on this one as well.
This ad by Pepsi is composed of a little boy buying two cans of coke to stand on just to press the button for Pepsi and buy the Pepsi product. I was also surprised as to how far Pepsi went to depreciate its biggest competitor, Coke, as Julia was. Not only is it unethical, this “creative” ad also imposes a bad image for Pepsi as well. Consumers don’t appreciate degrading competitors products to enhance ones own as some companies might think. I, for instance, after seeing this ad, I would not see Pepsi being better than coke just because a little kid stood on two cans of Coke. Instead, I would think that it was unethical for Pepsi to create its ad this way. Personally, as a fan of Coke, I felt angered after seeing this ad. Like Julia has commented, a good advertisement is not one that degrades another product, but should be either looking to improve its own product or thinking of creative ways to promote it, moving from a lose-lose situation to a win-win.
Link to Julia’s post,