With all the stress thats been upon me to finish the countless assigments and projects, my friend decided to shown me this funny thailand ad. This is an very optimistic and creative promotional ad for the “cheers” beer, which did in fact cheer me up a little. In the video, there are three mini ads for the beer. The first consists of guys working in cubicles finding out that it was friday, which brings them to jump for happiness and hug each other just for that. The second is finding a spot in a parking lot and going crazy over the spot. Last but not least, the last one is a thaliand guy sharing a crab with his girlfriend only to find out there was one more at the bottom and going estatic over the extra crab leg.
The reason that this ad is so funny is because of the expressions and the exageration of the happiness that all the guys in the ads had over the little things in life. This ad not only promotes the “cheer” beer as cheerful and optimistic, it also reminds consumers the little things that we should be happy about which we usually take for granted. This ad reminds us to smile at even the smallest things such as appreciating that it was friday rather than focusing on the stress of work in a cubicle or being thankful that theres an extra crab to eat. As a consumer, I find this ad extremly convincing and cheerful, and I would definitely purchase the product. Now I’m just going to wrap up this week’s blog and just say: Cheers!