One outside blog that I find useful and interesting is one by Michael Fleischner. Michael Fleischner has more than thirteen years of marketing experience and is the author of two books, SEO made simple and PPC made simple. He has also made appearances on ABC world news and Bloomberg radio. Fleischners has a number of blogs, but the ones that I find most fascinating are The Marketing Blog and Good Marketing Tips Blog.
As internet is becoming more and more integrated into people’s lives, marketing has been fast in exploring the opportunity. The Marketing Blog introduces the importance of online marketing concepts such as affiliate marketing, which is when a business rewards other businesses for each customer brought by the other business’s marketing efforts. According to Michael Fleischner, affiliate marketing plays an important role as it “concentrates resources and creates a competitive marketplace, driving down costs and forcing vendors to provide additional value.” This blog also outlines some of the new programs on the internet that assist with online marketing, such as search engines like Google Instant. On the other hand, the Good marketing Tips blog adds value to The Marketing Blog as it introduces internet marketing tips such as choosing keywords for business search engines. Overall, Michael Fleischner’s blogs are appealing and should be looked at by business’s considering online marketing strategies.
Link to The Marketing Blog:
http://marketing-expert.blogspot.com/