According to the “The Global and Mail” in November 2014(by O’kane Josh)YouTube set to launch music service youtube is extending its business by entering the music field. As a widely used social network application, based on its unique popularity in individuals, this new “youtube music key” stream service is bringing a revolution to global music market.

As for the advantages, we can clearly see a revolution in music service (the vanishing recorded music as well as buying individual songs in apple store). In other words, it is more convenient to listen what you want at any time unlimited as long as you have already paid for the member fee for $10 per month. Compared with the apple’s itunes service, All-You-Can-Stream fashionable service is more attractive among the young generation.

On top of that, it is also striking to note that the access in other countries have already had terrific responses. Youtube music key has already reached a royalty agreement with the “three big” major labels (Sony, Universal and Warner). Also in the past few years, the market share of stream music has almost doubled, which can provide youtube music key a good platform with opportunities in the further development.

However, we should never oversimplify the situation. Some coming risks and challenges are not ignorable. For instance, this action may pose a threat to the Spotify (which is an existing music-streaming music service). As far as I am concerned, since the similarity of these tow music service, an effective solution must come out to deal with this ethic issue.

Besides, the profit is long-term cause of the previous payment for the music’s creator and record labels. “Unless YouTube can deliver far more subscribers than other music services did in their first years, it would be held up as an underachiever,” musical analyst Mark Mulligan commented.

Basically, the advantages of this action undoubtedly overweigh its disadvantages. Meeting the tendency of music becoming electronic, youtube music key can cater for the needs of consumers all over the world. In this case, it can gain more market share and get good prospect for development.