Recently, the scandal issue of Germany brand Volkswagen has quickly came into our view. This may pose a threat to the existence of the company. Using a setting up software to hide the true emissions for years with the purpose of decreasing cost so as to gain more profit. However, this dishonest action put VW into a dangerous situation.
The diesel-emissions had a significant negative impact both on VW brand and the whole Germany motor industry. The illegal diesel-emissions are 40 times far more than the normal ones, which is a huge damage to the environment. Meanwhile, this unethical action made other competitors occupy an unfair position, which may leads to an unbalanced and unhealthy market. Most importantly, due to the greedy psychology of the several engineers working in VW, the good reputation of VW brand and Germany motor industry has gone with the wind. “We will do everything possible to win back your trust.” VW used the whole page of the newspaper instead of the celebration of the 25th anniversary of Germany industry.
The VW made the worst attempt to take chances to break to meet its greedy at the cost of ruining the environment and cheating. It is universally acknowledged that German is the best producer with high quality and good reputation. Nevertheless, after this unethical thing, VW has to pay tough effort and seems impossible to maintain its position in the industry.