On September 18th this year, the sixth Nordstrom store opened in Vancouver. This important decision took a long time and finally made after years of research and consideration.
Generally speaking, Canadian luxury market is similar to America but in fact not quite the same. For instance, the regulation for trading, taxes, duties and currency conversation are different. And even in America, this local brand suffered from huge losses in the passed 2 years, $14million in 2013 and $35 million in 2014 respectively. Therefore, it is a serious problem whether the Nordstrom’s entrance fits Canadian market. Only after carefully considering these upcoming problems, can Canadian executive division make the decision to expand its business in Canada every time.
Physically speaking Nordstrom is hopefully to have a bright future. Unlike Nordstrom in America, those in Canada make thorough market research before opening and provide electric services online. In this case, they can get feedback and make adjustments immediately. Consequently customization will be taken so as to cater to customers as well as gets its image into consumers’ mind at beginning.
“A little bit more product than we normally would for an opening, just to ensure that we don’t disappoint customers when they give us that first opportunities to serve them”, said Ms. McKibbin, the executive officer of Nordstrom in Canada.
Additionally, the existing Nordstrom in Canada have run smoothly. Besides, it is having revolutions to operate faster and furnish, decorate the stores uniquely. Moreover, all the managers are trained in America for weeks before starting. All the efforts above ensure a quality experience in Nordstrom in Canada.