Having read the blog of Kevin, HERSHEY’S NOW USING LOCALLY SOURCED INGREDIENTSI have learnt a lot from how Hershey made market strategic decision. The company would launch Hershey’s Kisses and milk chocolate with total original ingredients. Hershey’s to cut artificial flavors, switch to locally sourced ingredients in chocolate.They plan to bring all of the chocolates under classification of being natural and simpler in one year.

Hershey’s chocolate bars are shown in this photo illustration in Encinitas, California January 29, 2015. REUTERS/Mike Blake.

With the development of technology, significant growth in artificial production were boomed.  On the contrary, there is a tendency of  natural and healthy flavour. As a consequence, demand of more less-processed food has sharply increased. Therefore, the company would regard this season as an opportunity to get ahead in the market. The new Kisses and milk chocolate bars will be made using locally sourced milk, cane sugar and contain natural flavors, the company said.

In Kevin’s article, he explained the reason why this company chose to make change even if it definitely will increase production costs. He thought each company should adjust itself to follow consumers’ preferences and tastes. As far as I am concerned, only in this way can the company be competitive in the market. It is not only about the concerns for consumers’ health, but also for a long-term profit.