Recently, Troy has written an article regarding Canadian serious aging problem. CANADA’S AGING POPULATION In his blog, he indicates that there will be a huge burden posing on government’s budget because of the growing number of retired seniors’ pension.

To be more specific, seniors only occupied 12.6 percent of the population but required 43 percent of total healthcare spending. Canada Age structure Even worse, this percentage will go up in the few coming decades according to the demographic data collected. Meanwhile, Vacuums in social security and pension system needs filling as well.

Another issue being concerned was the change in job landscape. Nowadays, when it comes to pursuing a future career, teenagers preferred to go to university for academic seeking instead of serving their apprenticeship. Nonetheless, from the data collected, those who become a carpenter or electricians in the future are much lucrative and more likely to contribute to the society. And demands for tradesmen will increase in the following decades with the diminishing quantity, explicit or not.

As far as I am concerned, a proper policy should be established so as to encourage youngsters to consider choosing those lucrative and useful fields as their career choice.

Having read the blog of Kevin, HERSHEY’S NOW USING LOCALLY SOURCED INGREDIENTSI have learnt a lot from how Hershey made market strategic decision. The company would launch Hershey’s Kisses and milk chocolate with total original ingredients. Hershey’s to cut artificial flavors, switch to locally sourced ingredients in chocolate.They plan to bring all of the chocolates under classification of being natural and simpler in one year.

Hershey’s chocolate bars are shown in this photo illustration in Encinitas, California January 29, 2015. REUTERS/Mike Blake.

With the development of technology, significant growth in artificial production were boomed.  On the contrary, there is a tendency of  natural and healthy flavour. As a consequence, demand of more less-processed food has sharply increased. Therefore, the company would regard this season as an opportunity to get ahead in the market. The new Kisses and milk chocolate bars will be made using locally sourced milk, cane sugar and contain natural flavors, the company said.

In Kevin’s article, he explained the reason why this company chose to make change even if it definitely will increase production costs. He thought each company should adjust itself to follow consumers’ preferences and tastes. As far as I am concerned, only in this way can the company be competitive in the market. It is not only about the concerns for consumers’ health, but also for a long-term profit.

The so-called “One-to-one business model”(implemented by Tom Shoes) was established by Seven Fund, which was a social venture fund. One-for-one business model is to give away one pair of shoes when a pair of shoes was sold. The One-for-one Business Model: Avoiding Unintended ConsequencesThe main purpose of this business model is to help people in poverty.

Interestingly, there is another unintended benefit came with this business. We know from research that people are most motivated to help when they feel a connection to those whom they are helping. (By Deborah Small). Maybe this is the best explanation of the psychological thoughts when people are purchasing the shoes in Tom Shoes. When you are feeling that you are really helping others, then you are more willing to offer your help. In this case, not only can more and more people get donations, but also the sales in the company are stimulated.

During the following years since Tom Shoes implemented its one-for-one business, a few companies followed Tom’s step and sold a wide range of products.

However, in most cases, situations are much more complicated. “No charge for shoes” will cause majority of local small-and-medium sized companies facing the plight of shut down., which may leads to revenges. Also chaotic violence will appear because of the higher rate of unemployment.

As far as I am concerned, the best way to help those in poverty is to provide job opportunities and support for technologies, so as to help them find a way to earn a living and develop rather than relying on donations.

On September 18^th this year, the sixth Nordstrom store opened in Vancouver. This important decision took a long time and finally made after years of research and consideration.

Generally speaking, Canadian luxury market is similar to America but in fact not quite the same. For instance, the regulation for trading, taxes, duties and currency conversation are different. And even in America, this local brand suffered from huge losses in the passed 2 years, $14million in 2013 and $35 million in 2014 respectively. Therefore, it is a serious problem whether the Nordstrom’s entrance fits Canadian market. Only after carefully considering these upcoming problems, can Canadian executive division make the decision to expand its business in Canada every time.

Physically speaking Nordstrom is hopefully to have a bright future. Unlike Nordstrom in America, those in Canada make thorough market research before opening and provide electric services online. In this case, they can get feedback and make adjustments immediately. Consequently customization will be taken so as to cater to customers as well as gets its image into consumers’ mind at beginning.

“A little bit more product than we normally would for an opening, just to ensure that we don’t disappoint customers when they give us that first opportunities to serve them”, said Ms. McKibbin, the executive officer of Nordstrom in Canada.

Additionally, the existing Nordstrom in Canada have run smoothly. Besides, it is having revolutions to operate faster and furnish, decorate the stores uniquely. Moreover, all the managers are trained in America for weeks before starting. All the efforts above ensure a quality experience in Nordstrom in Canada.

It has come to individuals’ attention that there is a significant growth in unemployment rate of college graduates. is college worth it?Generally speaking, different people have different reasons to enter universities. Some of them enter college for pursuing academic interests, however others expect the financial returns in the future.

A great amount of students who expect financial returns, usually get a loan from bank but lack the ability to pay for it after graduation. Though many factors determine the incomes, what you learn is the major factor. From academic aspect, learning something more practical is likely to gain more. From the chart of rewarding and ruinous provided , engineers are unsurprisingly easier to find a high-paying job no matter where they got their degrees. Nevertheless, getting an art history or social degree is less lucrative, especially in the universities without an outstanding reputation and ranking. Thus, many graduates lack enough financial support to pay for their study loans.

Besides, it is hard to find a satisfied job nowadays (even for graduates from top colleges) in their chosen fields. The usual reason from the recruiters is the graduates lack practical skills that companies need. Moreover, tuition fees grow much faster in recent years, which undoubtedly pose a heavier burden on college students.

Should students think over and over again to figure out what their really desire are before entering colleges?

The climate issue is not a potential threat to U.S. any more. Pentagon: global warming will change how US military trains and goes to warMore and more phenomenon (most of them are natural disasters: rising sea level, droughts and heat waves) are indicating the military system have to take climate change into great consideration. For instance, the hotter temperature may cause a higher rate of troops’ infection diseases.

Global warming is changing the way the US trains for and goes to war – affecting war games, weapons systems, training exercises, and military installations

– according to the Pentagon.

The picture below showed Texas landscape in the aftermath of hurricane Ike.

To face the challenge and try to adapt to the worse natural environment, the military sectors are undertaking sweeping changes. A quite difference has been made in ways of operating and making day-to-day decisions. Such as war games and training exercises. They set 7,000 new sets because of the exposure in extreme weather events. Also, the melting permafrost forced land-based installations to shift. Some sudden heat and dust even cut outdoor training off. Besides, it is quite a great battle never been considered for the countries around the world to get the nature resources (deposited oil and gas) from the melting Artic.

As far as I am concerned, thinking about the consequences and impact before we make any decisions is necessary. It is our responsibility to make efforts to protect environment and solve conflicts in a peaceful way. Planning for future can help us to lower the risks and climate-related costs as well as make the world a better place with sustainability.

Recently, the scandal issue of Germany brand Volkswagen has quickly came into our view. This may pose a threat to the existence of the company. Using a setting up software to hide the true emissions for years with the purpose of decreasing cost so as to gain more profit. However, this dishonest action put VW into a dangerous situation.

The diesel-emissions had a significant negative impact both on VW brand and the whole Germany motor industry. The illegal diesel-emissions are 40 times far more than the normal ones, which is a huge damage to the environment. Meanwhile, this unethical action made other competitors occupy an unfair position, which may leads to an unbalanced and unhealthy market. Most importantly, due to the greedy psychology of the several engineers working in VW, the good reputation of VW brand and Germany motor industry has gone with the wind. “We will do everything possible to win back your trust.” VW used the whole page of the newspaper instead of the celebration of the 25^th anniversary of Germany industry.

The VW made the worst attempt to take chances to break to meet its greedy at the cost of ruining the environment and cheating. It is universally acknowledged that German is the best producer with high quality and good reputation. Nevertheless, after this unethical thing, VW has to pay tough effort and seems impossible to maintain its position in the industry.

Volkswagen to hold unprecedented board meeting, sources say

According to Lara O’ Reilly (August 2nd 2013 The Market Week published),LG rolls out new positioning to add ‘warmth’ to the brand LG is trying to bring the brand a “warmth” by rolling out new positioning of “It is all possible” through global market campaign. The new position indicates the concept of an unlimited lifestyle.

Undoubtedly, this new positioning can bring vigor to the brand and draw consumers’ attention. Since the development of people’s life quality recent years, people are more desirable to live enjoyable and relaxing life. This time, LG focuses more on advertising rather than high-tech. To illustrate, LG can communicate better and delivering the idea of getting life better. Meanwhile, a series of relative product delivering the same concept are coming out soon at the same time. Such as the high-tech television (with key partner-B Sky B) and the flagship smartphone G2. Thus this more human-level product can be convincible and close to life. In this case, LG can increase its market share as well as provide a better quality life for consumers.

As far as I am concerned, LG takes a good action this time to maintain its value proposition. Using As for positioning perceptions, LG does a good job to occupy “the top of the ladder” to deliver the concept of the brand. With respect to the points of different, LG creates its identification to get in to consumers’ minds.. LG seize this opportunity to drive the brand to success.

According to the “The Global and Mail” in November 2014(by O’kane Josh)YouTube set to launch music service youtube is extending its business by entering the music field. As a widely used social network application, based on its unique popularity in individuals, this new “youtube music key” stream service is bringing a revolution to global music market.

As for the advantages, we can clearly see a revolution in music service (the vanishing recorded music as well as buying individual songs in apple store). In other words, it is more convenient to listen what you want at any time unlimited as long as you have already paid for the member fee for $10 per month. Compared with the apple’s itunes service, All-You-Can-Stream fashionable service is more attractive among the young generation.

On top of that, it is also striking to note that the access in other countries have already had terrific responses. Youtube music key has already reached a royalty agreement with the “three big” major labels (Sony, Universal and Warner). Also in the past few years, the market share of stream music has almost doubled, which can provide youtube music key a good platform with opportunities in the further development.

However, we should never oversimplify the situation. Some coming risks and challenges are not ignorable. For instance, this action may pose a threat to the Spotify (which is an existing music-streaming music service). As far as I am concerned, since the similarity of these tow music service, an effective solution must come out to deal with this ethic issue.

Besides, the profit is long-term cause of the previous payment for the music’s creator and record labels. “Unless YouTube can deliver far more subscribers than other music services did in their first years, it would be held up as an underachiever,” musical analyst Mark Mulligan commented.

Basically, the advantages of this action undoubtedly overweigh its disadvantages. Meeting the tendency of music becoming electronic, youtube music key can cater for the needs of consumers all over the world. In this case, it can gain more market share and get good prospect for development.

The intervention of government price can meet the necessary needs of individuals, such as oil (necessities)  and medicine, requiring fee of an ambulance and so on. In addition, government’s  higher price setting may efficiently reduce the danger and harmfulness to some extent(for instance,cigarettes and volca alcohol).However, this action must be taken properly and moderately  in case of monopoly of  some certain state-owned enterprises.