Jing Zhou’s Blog <Target and big retailers in trouble> illustrates the present situation of most physical retailers. One hand they can hardly maintain the price competition with those e-commercial individuals, on the other they do not want to give up their market occupation. That’s a no solution dilemma.
We can hardly deny that operated with the direct selling strategy and not have expense on managing physical stores, those online merchants are talented with price advantage. Apart from this, people’s shopping custom has been altered more ages. While the decreasing trends of shopping in retailers such as Target and Walmart online shopping is boosting at a tremendous speed.
With the first look of the situation we have right now, most will state that the only outlet for those big retailers is to build their own e-commerce. However, I think those retailers should put much emphasis on their material flow advantage. Free or low charging on shipment may regain the declining tendency. Apart from this, teleshopping and TV shopping should be taken into consideration as well.