The new message from TELUS.The company is prepared to spend 1 billion in fibre-optic expansion in Vancouver.As we all know,TELUS is the most popular and extensive network production we used in BC province.This announcement attracted most of the citizens,with the coming back of their CEO.I read the article in The Global and Mail which had a meeting with Mr. Entwistle ,the CEO of Telus,said “Something I look back on with some semblance of curiosity is all the great investments that have paid off for Telus didn’t start out as popular ideas. Quite the antithesis of that and maybe there’s significant tuition value to be garnered from it.”These words sounds like he is very confident of the forecast of TELUS.
In the business model canvas which includes the customers relationship,means what the company can solve the problem and how to get on solution to customers.TELUS understands what exactly the customers need and they dicided to long-term bet lasting 5 years to upgrade the company’s existing copper-based infrastructure in Vancouver.Even they may cost a lot and with low revenue and profit back,they may earn more intangible benefits like high social status and strong customer base.
The news also said Telus has been installing fibre in smaller communities across British Columbia, Alberta and Quebec – where it operates its legacy wireline business – since 2013. It is now taking the experience it gained through 60 such projects (with 28 now fully built) and will apply that to larger ones in cities like Edmonton and Vancouver. The Vancouver project is part of a plan to invest an additional $4-billion in B.C. through 2018.
The company said on Friday the first Vancouver neighbourhoods to be connected next year will be able to access download speeds of 150 megabits per second. In the coming years, it will offer increasingly higher speeds over its “gigabit-enabled network” as demand increases
In my opinion ,these business activities are likely to promote the TELUS’s development and improve their core competence,making them has an obvious advantage in the market compeition.Hope all the citizens can enjoy the high-speed network as soon as possible