https://blogs.ubc.ca/christyfung/2015/11/17/marketing-wal-marts-black-friday-strategy/

This a comment blog leave for my classmate Christy,whose blog link has been posted above.

As the popularizing rate of social media becoming higher and higher,online shopping becomes more and more satisfying the demand of customers. Retrospect these recent years’ Black Friday , only scene making a breakthrough is the crowded throng. To change the traditional Black FridayShopping pattern, promoting the profit and attract customers, WAL-MART actually provides a smooth and easy shopping experience for customers as Christy said.

In my opinion, unique and special marketing model are likely to bring an obvious advantage in the competitive market. In fact, some other enterprises are imitating WAL-MART to redeem their customers to earn profit. Maybe in further days we are possible to go shopping online and avoid the customers fighting over Black Friday.

I really go along with the point which posted by Christy,Wal-Mart online strategy is likely to improve customer relationship as it maximizes shoppers’ happiness with an upgrade to a better purchasing experience. The close relationship between customers and companies  is conducive to companies to get useful and real critical feedback to improve their service which benefits both clients and sellers.For the further forecast,it’s maybe a perfect channel to develop potential customers.