Facebook, Youtube, Twitter and Tumblr are some of the many social media networks that have incorporated advertisement into their websites as a way to collect revenue. Instagram is not to fall behind in the “selling out” trend. The company announced its plans to add advertisements to the streaming of pictures of their users. If everything goes as accordingly the app, which was recently bought by Facebook, will be pulling an estimate of 400 million dollars three to four years now.
Instagram has to be careful with the amount and quality of the advertisements being streamed to avoid public dissatisfaction. The idea is to provide “beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community,”.
The photoapp will be enriched with swiftly placed ads into the feed. Companies including Burberry, Nike and Starbucks, were previously using the app to market their products will be able to buy ads and other companies will be able to extensively brand their goods and services through a new interface reaching a new demographic of consumers.
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