Last week one of the co-founders of Lululemon blamed the consumers for the problems it has been having lately with see through leggings. Correction, Chip Wilson did not blame all of the consumers, but a specific type of them, the ones that are not suppose to be wearing their leggings, the ones that are just not fit enough. “Quite frankly, some women’s bodies just don’t work for [the pants] … It’s really about the rubbing through the thighs, how much pressure is there over a period of time.”

Mr.Wilson if the strict immorality of your comment did not persuade you to take it back, let us see if these facts will:

1. The plus-size market generates $19.4 billion in women’s-clothing sales. (That is money that could be going to Lululemon if it sold plus-size)

2. That’s 18% of the women’s total clothing market.

3. H&M, Forever 21, Donna Karan and Tommy Hilfiger offer plus sizes (Not fancy enough for your 100 dollar leggings? Is Oscar de la Renta and Anne Klein fancy enough? Because they offer plus size!

4. Lululemon’s biggest competitor, Athleta, creates larger sizes for its brand for a comparable $90 (competitor’s advantage, they can sell to a broader demographic that your “skinny is cool” motto doesn’t allow your company to sell for.)

“Namaste,” is a traditional Sanskrit greeting that is supposed to mean a mutual acknowledgment of a person’s inner beauty, is craved in some of the company’s products and website nevertheless, this philosophy seems to dramatically clash with the idea of excluding those who don’t have enough of a thigh gap.

Plus-sized customers are expected to spend about $332 million on athletic wear this years and not a single penny of that will be going to Lululemon if they don’t make a drastic change. That is what I like to call a Plus-Size mistake.