What makes an invention great? What shifts products from being something consumers wish to something they absolutely cant’s live without? Phones can’t unlock with fingerprints.  Cars can’t work without gas.  There is no way humans can have artificial pancreas. Except now all of those things are possible.  They are now concrete products because someone somewhere felt the gap in the industry for that product. That is how innovations work, that is how small ideas turn into worldwide businesses.  The two founders of Google redefined what search means, Wikipedia redefined how to collectively create and distribute information, Starbucks redefined the culture and approach surrounding coffee, all of those were once startups.

Entrepreneurship is about placing yourself in the future and finding what is missing and from that sufficing the market. Right now social media and technology are growing ever so fast, but years from now will that market be saturated? Or is it ever expanding?  The ability to forecast the trends and to act on ideas is what separates a random suggestion from a true potential initiative.  At the end of the day the point is to locate the itch and find a method to scratch it.