Celebrity endorsement has become increasingly prevalent in recent years. However, do you know the power of celebrity? What are the benefits Of Using Celebrity Endorsements? According to a blog written by Bekbulatova Kamilla, Celebrity Endorsement would influence consumer purchases for the reason that people would like to be similar to their idols.
She introduced an example about Chanel No.5 perfume and Brad Pitt and also mentioned the importance of the level of celebrity. Therefor celebrity endorsements is too significant to ignore. I totally agree with her. Here are some reasons.
For one thing, it is important to build brand awareness. Brand awareness is a measure of how well your brand is known within its target markets. Celebrity endorsement is a great brand awareness creation tool. However, the company needs to pay attention to the celebrities they choose. The celebrity must be credible. This means that he or she must have a high level of expertise and talent in their field. For another, celebrities with worldwide popularity can help companies avoid cultural ‘roadblocks’ such as time, space, and language. Samantha Thavasa global ad campaign with the celebrities Paris Hilton and Nicky Hilton is a good example.
All in all, celebrity endorsements have proven very successful in many brands. But remember, they are a long-term tactics.
Blog link: https://blogs.ubc.ca/kamabek/2014/11/09/celebrity-endorsements/