Monthly Archives for November 2013

The Downside of Really Awesome Headquarters

  Our discussion on the benefits of fostering a positive organizational culture through unconventional workspaces made me want to search and see if other companies were doing what Zappos and Google are. I found this article about Zynga, maker of many of … Continue reading

18. November 2013 by lizzy
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Google+ gets a C-

Google rarely fails at anything. They’ve successfully expanded from a search engine to a corporation that is seemingly entrenched in every corner of our lives. But Google does have one project that isn’t a success right out of the gate: … Continue reading

18. November 2013 by lizzy
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Lighting Up Africa

Though some people still believe Africans to be destitute people living without running water and electricity in huts, this is simply not true. But during my family’s trip to Nigeria last year, it was clear that the nation did have an energy problem. … Continue reading

18. November 2013 by lizzy
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Do you Want Shoes with That?

According to blogger Jason Del Rey, H&M and Zara are to haute couture as to what Triple O’s tries to be to fine dining: cheaper but still high-quality alternatives that get you the product faster and more conveniently. First consumers wanted fast food … Continue reading

17. November 2013 by lizzy
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All Brand New

Just like my classmate Natasha mentioned in her blog, it seems that nowadays getting ahead in business is all about being different and not necessarily being better. I agree with her on the point that brand image has become even … Continue reading

17. November 2013 by lizzy
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Why Marketing Isn’t Always About You

First, watch this Budweiser ad: Touching, right? Scott Stratten discusses the brilliance of this ad on his blog, UnMarketing. This post is incredibly useful because it demonstrates an important rule of marketing that Cole Nakatani explained in class on November 12: When marketing your company, focus … Continue reading

16. November 2013 by lizzy
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