Category Archives for Uncategorized
The Downside of Really Awesome Headquarters
Our discussion on the benefits of fostering a positive organizational culture through unconventional workspaces made me want to search and see if other companies were doing what Zappos and Google are. I found this article about Zynga, maker of many of … Continue reading
Google+ gets a C-
Google rarely fails at anything. They’ve successfully expanded from a search engine to a corporation that is seemingly entrenched in every corner of our lives. But Google does have one project that isn’t a success right out of the gate: … Continue reading
Lighting Up Africa
Though some people still believe Africans to be destitute people living without running water and electricity in huts, this is simply not true. But during my family’s trip to Nigeria last year, it was clear that the nation did have an energy problem. … Continue reading
Do you Want Shoes with That?
According to blogger Jason Del Rey, H&M and Zara are to haute couture as to what Triple O’s tries to be to fine dining: cheaper but still high-quality alternatives that get you the product faster and more conveniently. First consumers wanted fast food … Continue reading
All Brand New
Just like my classmate Natasha mentioned in her blog, it seems that nowadays getting ahead in business is all about being different and not necessarily being better. I agree with her on the point that brand image has become even … Continue reading
Why Marketing Isn’t Always About You
First, watch this Budweiser ad: Touching, right? Scott Stratten discusses the brilliance of this ad on his blog, UnMarketing. This post is incredibly useful because it demonstrates an important rule of marketing that Cole Nakatani explained in class on November 12: When marketing your company, focus … Continue reading
Total World Domination: How A Different Kind of Invisible Hand is Running Our Economies
My classmate Cherry Chang wrote an enlightening piece on the ethical issues regarding designer Kenneth Cole’s capitalization on the Syrian Civil War. Her discussion of the profitability of disaster reminded me of a book I once picked up: The Shock Doctrine . … Continue reading
SECULAR SOCIETY: The High Cost of Implementing Quebec’s Charter of Values
A certain controversial charter has recently ignited national debate on religious tolerance in Canada. The Charter of Quebec Values seeks to prohibit public employees from wearing any religious attire like turbans and hijabs. Though most talk concerning the subject has centred … Continue reading
Whose Job Is it Anyways?
This is how Cenovus Energy, an oil company operating in Alberta wants consumers to see the oil sands: And this is apparently how singer Neil Young sees them: Young recently said that “Fort McMurray looks like Hiroshima. Fort McMurray … Continue reading
Why Ethical Business Is Our Business
In light of recent events and our class discussion on ethics, I’m reminded that people sometimes have a certain perception of business students. We’re greedy, or uncaring about social issues. Yet, while reading articles about the Sauder Frosh incident, I … Continue reading