Tag Archives for brand

Google+ gets a C-

Google rarely fails at anything. They’ve successfully expanded from a search engine to a corporation that is seemingly entrenched in every corner of our lives. But Google does have one project that isn’t a success right out of the gate: … Continue reading

18. November 2013 by lizzy
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Why Marketing Isn’t Always About You

First, watch this Budweiser ad: Touching, right? Scott Stratten discusses the brilliance of this ad on his blog, UnMarketing. This post is incredibly useful because it demonstrates an important rule of marketing that Cole Nakatani explained in class on November 12: When marketing your company, focus … Continue reading

16. November 2013 by lizzy
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