When one mentions the company McCain, everyone thinks frozen food. As written in the Globe and Mail, McCain is working on changing their target market. In the 1980’s they were known for their family oriented commercials for quick and easy meals. This shift towards not including as many children in their advertisements is due to decreasing family sizes. McCain does have a point in doing this in order to still be relevant. However, in the article when they talked about becoming “healthier” some skepticism came to mind. McCain is not associated with healthy foods, it is better off continuing being a leading brand in the frozen food market.
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/mccain-foods-reinvents-itself-to-adapt-to-new-priorities/article20937714/