Recently, I bought Amazon’s flagship E-book reader, Kindle Voyage. There were two prices $199.99 and $219.99 USD. So what is the difference? Well the cheaper one has advertisement as screen saver, while the expensive one does not. For the $199.99 Kindle, there is no way to change or remove the advertisement, unless you contact Amazon.com and pay the $20 USD to remove it.

Picture on the left is $199.99 Kindle with Ad, and on the right is $219.99 without AD

According to Amazon, they stated that you get $20 discount (from $219 to $199) on the cheaper one because the sponsors pays $20 USD for you. Therefore, if you don’t want to be sponsored by ads for your device, you can pay that extra $20.

I find it very effective, because either way the customers are happy. Those who bought the $199.99 cannot complain about the ad because they made the decision to be sponsored by ADs. Those who pays the extra $20, don’t have the ADs. Either way customers are happy, and can’t not complaint. Also either way, Amazon makes money or gets free ADs. What do you think? And which one will you choose?

I know this is a blog for marketing class, but its near the end of the school. I want to post something fun and share with the rest of the class! There is an online mini game that are addictive and fun to play. It is easy play as well. The game is call Agar.io
Here is the link,
http://agar.io/

Objective,
You are a little bacteria, and you need to eat other bacteria to grow. However, you can only eat other bacteria that are smaller than you in size. To control your bacteria, just hover your mouse to the direction that you want to go. You split your bacteria to speed up and capture other bacteria. But you will end up into two equally sized bacteria, and put yourself in danger. You can also feed other bacteria to show friendship or lose your size. Keep in mind the bigger you are, the slower you move.
To split – space
To feed – w

Now for the Marketing time!
When you first open the webpage, there are ads! And there is internet market!
So this post is still about marketing 🙂