Recently, I bought Amazon’s flagship E-book reader, Kindle Voyage. There were two prices $199.99 and $219.99 USD. So what is the difference? Well the cheaper one has advertisement as screen saver, while the expensive one does not. For the $199.99 Kindle, there is no way to change or remove the advertisement, unless you contact Amazon.com and pay the $20 USD to remove it.

Picture on the left is $199.99 Kindle with Ad, and on the right is $219.99 without AD

According to Amazon, they stated that you get $20 discount (from $219 to $199) on the cheaper one because the sponsors pays $20 USD for you. Therefore, if you don’t want to be sponsored by ads for your device, you can pay that extra $20.

I find it very effective, because either way the customers are happy. Those who bought the $199.99 cannot complain about the ad because they made the decision to be sponsored by ADs. Those who pays the extra $20, don’t have the ADs. Either way customers are happy, and can’t not complaint. Also either way, Amazon makes money or gets free ADs. What do you think? And which one will you choose?