Better Homes and Gardens Real Estate, known as BHGRE, is a three-year-old New Jersey-based realtor that is moving into Canada with a brand that is focussed on integrating home searches with social media platforms. Over the last decade or so, real estate companies have been fixed on selling houses in a conventional manner, which has caused the industry to become stagnant. However, BHGRE offeres something new to the industry by using social media to sell houses. BHGRE realizes that home buyers have started to turn to social media to involve their friends in the search for their new homes because clients are not only looking for a house, but also for a lifestyle and community to live in. An example of how home searches are integrated into social media is the iPhone app that allows consumers to take pictures of residences and to tag and upload these photos to their social media feeds to receive comments from their friends and family.
BHGRE's Logo
Although there is a risk in establishing their company internationally, this decision of moving into Canada can expand their creative and innovative vision to become the future of the real estate industry.
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