Oprah Winfrey is one of the most successful entrepreneurs in the World because she is currently the CEO/chairwoman and founder of two major companies, Harpo Productions and the Oprah Winfrey Network.
Her companies exhibit entrepreneurial characteristics such as rapid success, innovation, and high-risk involvement. By the age of 32, Oprah had her own national talk show called “the Oprah Winfrey Show” and had founded her own multimedia production company known as Harpo Productions, which spells Oprah backwards. Harpo Productions then acquired ownership of the Oprah Winfrey Show, making Oprah the first woman in history to own and produce her own talk show. As a result of innovating and risk taking, Harpo Productions expanded into Harpo Entertainment Group that includes Harpo Films, Harpo Radio, and Harpo Studios. In addition, Oprah also owns her own magazine and television network, called “O, The Oprah Magazine” and “the Oprah Winfrey Network”. According to Forbes, she is now the richest self-made woman in America who is worth over $2.7 billion.
Oprah Winfrey on the cover of her magazine, O, The Oprah Magazine
Oprah’s success has mainly come from her concentration of helping others improve their lives by empowering them to make them feel better, which is also the brand image of Oprah’s companies. This portrays Oprah Winfrey’s entrepreneurship characteristics of being a person that has a high aptitude to pioneer change.