I’d be really interested to hear everyone’s thoughts on how sales collateral changes with business to business vs business to consumer
Updates from Friday 15th February, 2013 Toggle Comment Threads | Keyboard Shortcuts
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taggjefferson
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admin
Selling is different in new categories and at different stages: check “Selling the Wheel” 2001 but good points http://bit.ly/XK302B
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admin
How does customer view of the world look? Where do you fit? What is balance of power for negotiation? Time, effort, $% 😉
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admin
Map the org chart and roles, colour coding to categorize, try and characterize other similar orgs. Be able to explain it –> sales map
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admin
Consider the difference between the official org chart and the real one that you need to find!
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admin
Customer Validation is next! Repeatable! Focus! Build Scale!
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admin
Customer Discovery – accept that your initial view of the world was wrong! So need to sketch, test and explain to others then learn, pivot
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axon_Eoin
Friday! NOW PANIC!
enfinlay 8:02 am on February 15, 2013 Permalink | Log in to Reply
You misspelled sleep!