I’d be really interested to hear everyone’s thoughts on how sales collateral changes with business to business vs business to consumer
Updates from February, 2013 Toggle Comment Threads | Keyboard Shortcuts
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taggjefferson
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admin
Selling is different in new categories and at different stages: check “Selling the Wheel” 2001 but good points http://bit.ly/XK302B
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admin
How does customer view of the world look? Where do you fit? What is balance of power for negotiation? Time, effort, $% 😉
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admin
Map the org chart and roles, colour coding to categorize, try and characterize other similar orgs. Be able to explain it –> sales map
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admin
Consider the difference between the official org chart and the real one that you need to find!
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admin
Customer Validation is next! Repeatable! Focus! Build Scale!
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admin
Customer Discovery – accept that your initial view of the world was wrong! So need to sketch, test and explain to others then learn, pivot
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axon_Eoin
Friday! NOW PANIC!
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nsertic
@axon I came across this article at work, might be interesting for you! http://med.ubc.ca/the-lingering-damage-of-concussions/
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russellvb
hi achievement builder. email me if you want tons of runner contacts who love talking about running all day: awoodside@lululemon.com
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urbanfarming
My guess for zip thru: Regular grocery shoppers have already learned store layout from repeated shopping. app wouldn’t speed them up
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paulcubbon
people have learned patterns which exclude many items available – anyway, test the various hypotheses
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urbanfarming
one-off shoppers at big stores like IKEA might be better
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axon_Eoin
If you app can slow them down and spend more time in the store I think that would be appealing to the big stores!
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zthru
Hi everyone, we have posted a customer interview on our blog. The pw is: ZThru
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axon_Eoin
@ABuilder : “RunningRoom” on Denman St. may be a good focal point for meeting the running community!
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axon_Eoin
@LuLu : perhaps go and interview as not “LuLuLemon” – pretend to be a “new company” and compare feedback!
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enfinlay
@lulu – this product might be appealing to women less active than your current “active woman” demographic
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adrienemery
@ LuLu – my girlfriend fits your customer segment exactly and loves LuLu stuff. Can do an intro.
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russellvb
Would be great – thanks Adrien! If she can email Alicia (awoodside@lululemon.com) that’d be brilliant.
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axon_Eoin
@LuLu : do you pay people to do focus groups – how do you get them to attend?
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russellvb
last time we paid in wine and sushi, but it depends. we asked athletes we’ve developed relationships with, simple as that.
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axon_Eoin
I find if people pay or give something for an opinion it will always be bias towards whatever you are asking them
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russellvb
Hi Axon, drop me a note (langelo@lululemon.com) if you’re interested in the Athletic Director contact in Seattle. – Lindsay
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axon_Eoin
Thanks, that would be very useful!
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adrienemery
LuLu – where is the 70% figure from?
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enfinlay
@lulu my god. I think I know people who would LOVE that.
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russellvb
Cool! we would love to talk to them… let us know if we can 🙂
awoodside@lululemon.com
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axon_Eoin
@LULU : cant read the small text? (Maybe I need to get eyes tested!)
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axon_Eoin
Why do projectors shut down because they are too warm and them need more time to warm back up?
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axon_Eoin
@ZIP : what about a “Free Item” offer – shopper has to find something and gets a discount/free item – turn shopping into a game?
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adrienemery
integrate with Foosler. People can compete.
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axon_Eoin
tie it to “shopping points”
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enfinlay
Scavenger hunt competitions. …that could end badly. But I like it.
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axon_Eoin
DO it on “Black Friday” – and video the result!!
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admin
Zipthru- why are consumers not buying in BEstBuy etc….changing consumer behaviour. Focus on sector: grocery?
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enfinlay
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enfinlay
@ZipThru from Padli – concern about loss of jobs is EXCELLENT NEWS. The manager doesn’t want it, but corporate will. Whose decision is it?
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zthru
Yes, we can do that, though we would not be the only ones doing that.
Thank you every one for the feedback.
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enfinlay
@ZipThru – could you make something to help me find classroom? Like this classroom…today.
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nsertic
Were you using Apple Maps?
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enfinlay
Haha, no. I did not want to get lost in a national park.
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axon_Eoin
one to find the cheapest parking on UBC campus would be great!
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adrienemery
shortest lineup at lunchtime at the SUB?
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axon_Eoin
3D printing of biocompatible stents – huge market! demand already exists for stents! usually metal and/or drug coated! potential market!
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konradw
eFarmony – My wife and I always wanted a small plot of land to farm but we love to travel. Have you considered connecting farm sitters?
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axon_Eoin
@DragonFly – APEGBC – all geoscientists within BC (and probably links to Canada & Global) – I can give you a contact : may be useful!
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enfinlay
Are you trying to tap into the DIYBio movement, for your low end?
enfinlay 8:02 am on February 15, 2013 Permalink | Log in to Reply
You misspelled sleep!