@axon companies like http://impacttest.com/about/background should be on your comp. grid….even if you do not think of them as direct comp.
admin
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admin
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admin
@axon build the competitive ecosystem – a grid on competitors and benefits from customer view…will get you clarity on comp PoD for V/P
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admin
@axon nice progress and reporting. Focus on getting the beta client and learn from that on what they value and will pay for..or who will pay
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admin
diagramming look at dan roam books http:…
diagramming look at dan roam books http://www.danroam.com/
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admin
Iain’s comments to LLL: capture customer journey and experience visually.
Paul: try to forget that you are LLL for a bit – solve the problem -
admin
@LLL suggest you focus on large cup, irregular size who have biggest “pain” and potential gain.Design MVP to that and then to other segments
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admin
See Moore’s Inside the Tornado and bowling alley concept.
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admin
zip thru: use Save-on contact to invite “category captain” from vendors and their own ad agency
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admin
zip thru: how are you different from http://aisle411.com/
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admin
zip thru – some info on competitors http://nyti.ms/Xa4DGV
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admin
ZipThru – some of your recent blog posts are not viewable! Please use standard password so that we can access
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zipthru
Sorry, the password is: ZThru.
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admin
Run a quick dirty test, Zenith.Take a kite and a generator to rep ground equipment to a farmer and talk through the experience. Get feedback
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admin
Niche – not chasing MW scale but simpler, smaller, local focus. Zenith: focus & distill this to find customer pain/gain that YOU can solve
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admin
So if there are lots of competitors with tech solutions, demo projects but no commercial sales, ask WHY NOT?
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admin
Zenith: is this a competitor?
http://www.makanipower.com/ -
admin
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admin
Poss ref for Axon http://www.athleticmentors.com/custom-training-plan/
fee for service on assessment & custom plan
who buys this? Learning? -
admin
Key Q for LLL” are you targeting LLL loyalists” to cross-sell a new product OR non-LLL buyers in a new category?
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bpeterson
we don’t care if they are loyal customers or new customers – we can solve a unique problem. our solve resonates with early adopters.
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bpeterson
they can be new customers or loyal. the “idea” of an early adopter for us is a difficult to get our minds around.
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paulcubbon
we should talk more – I think this is important for you
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paulcubbon
it still matters in terms of interpreting r/s – I would do the r/s anonymously not as LLL
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admin
I think LLL may have the opposite of “don’t be an a-hole” problem – the over-comfortable “love-in” with loyalists.
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bpeterson
Our version of the a-hole issue is that we can be elitist.
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admin
need to shock or disrupt the conventional expectations otherwise you risk becoming part of the “wallpaper” of industry norms
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kevinchew
has anyone seen the big nose campaign? sadly i cant remember the company, but what a fantastic idea. should be easily found on youtube
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admin
Your sales model & customer relationship plan will be different from anyone else – but there are common patterns to look for.
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admin
Selling is different in new categories and at different stages: check “Selling the Wheel” 2001 but good points http://bit.ly/XK302B
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admin
How does customer view of the world look? Where do you fit? What is balance of power for negotiation? Time, effort, $% 😉
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admin
Map the org chart and roles, colour coding to categorize, try and characterize other similar orgs. Be able to explain it –> sales map
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admin
Consider the difference between the official org chart and the real one that you need to find!
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admin
Customer Validation is next! Repeatable! Focus! Build Scale!
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admin
Customer Discovery – accept that your initial view of the world was wrong! So need to sketch, test and explain to others then learn, pivot
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admin
Zipthru- why are consumers not buying in BEstBuy etc….changing consumer behaviour. Focus on sector: grocery?
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admin
Foosler: you might want to talk to Roger Patterson http://www.launchacademy.ca/about-us/
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enfinlay
We will, thank you!
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admin
Is http://www.kiip.me a model Foosler can learn from? Founder Brian Wong is a UBC Sauder alum.
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enfinlay
Can we talk about this further after the workshop is over?
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paulcubbon
yes – just e-mail me then
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zipthru 11:36 am on February 15, 2013 Permalink | Log in to Reply
Aisle411 uses existing wifi APs in store for indoor positioning. We intend to provide better positioning accuracy thru instore deployment