Foosler: follow-up meetings with initial contacts to re-explore resistance and what $ value they need to collaborate
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admin
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admin
Liability and insurance in preventative injury – how can Axon identify the role and fit of these factors?
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admin
All teams: look to Mamoptics’ example for visual sketches on customer workflow and purchase decision tree; now create your version and blog
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admin
3D Bioprinter blog updated! Looking forward to getting your feedback and comments.
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admin
You should blog daily & review the course content blog updates daily. Lots of good blog exs from Iain. Latest comment http://wp.me/p2YIkW-1d
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admin
Thanks to everyone who contributed to this back-channel in class 1. Useful inputs. Will be good to have all doing it in class 2 & in between
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admin
Zip Thru – Is an app the best form for it? How about a “help screens” in the stores?
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admin
Zip thru mobile app retail search: get demo in front of retailers – can you get intros to see them? Do consumers care?
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russellvb
another question: why has this NOT been done before? maybe there is a reason that could give some insight to your value proposition?
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admin
think Minimum Viable Product (MVP) – strip it back – can move quicker and get focused test and feedback
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admin
Urban Farming – check Donovan Woolard – running vertical urban farming start-up ex UBC
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admin
Achievement Builder: focus, get your prototype product in the hands of people and get their reactions, in-use
Start with one user group type -
admin
Iain: relook at product market fit from Marc Andresen (sp!) – see main blog link http://eatubcllp1q2013.wordpress.com/
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admin
tests – think about visual stimuli that mimic your value prop so that you can get useful feedback
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admin
LLL- icustomisable yoga clothing-fit and fabric-look at IndoChino experiments in temp pop-up store -NY etc experiments beyond online channel
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admin
(Iain) private enterprise not institution will be first paying customer, even if you can learn from observing & talking within enterprise
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admin
Tests should be focused around “day in the life” of customer – see Blank on “how to develop a customer problem presentation” (Iain)
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admin
approaching potential interviewees – cold call – maybe, but can you get an introduction through a contact? Higher success rate, faster.
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admin
talk to Paul re possible b-school connections into First Nations Band admin
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admin
Z-wind -kites
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admin
Detailed, specific test plan for the next 2 weeks – hypothesis, test, with who
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admin
two or multi-sided markets have specific “norms” check Blank’s book for section on this
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admin
Foosler: cash prizes for gaming – check http://www.kiip.me Brian Wong is ubc alum http://kiip.me/
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admin
pptis death in customer discovery – take 1 page sketch – not about selling but about discovery on how you can be of service: fig out process
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admin
3D bio-printer- proposed experiments – open & closed Qs – will you buy x? Would you use if it was free? BUT open is > exploratory re problem
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admin
look for why people can be illogical – motivation to keep playing through injury
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axon_Eoin
Understanding the variation in people’s attitudes and knowledge of concussion is a goal of our project. We aim to find a common denominator.
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admin
Have you reviewed “return to play” policies for professional, uni and youth sports clubs? Lots of secondary data on this.Paul knows some-ask
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axon_Eoin
Thanks Paul, we have some interviews lined up at University Fraser Valley so far. Any contacts within UBC sport programs would be v. useful.
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admin
ALL: aim to get TAM/SAM slide to 1 point that focuses on “right now” (next 2 weeks), and linked to go forward vision
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admin
Axon: concussion brain injury profiler – mobile app – nice drill down on tgt mkt – go further; who has biggest pain – football, hockey?
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taggjefferson
Is 100% SAM capture reasonable?
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axon_Eoin
90-100% is feasible. Over 50% of the population of Canada use Facebook every month. Kids & elderly don’t use it => all the rest probably do
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admin
Focus on experiments for next 2 weeks – names, test – micro step – not year long plan
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admin
All teams – to-day, focus on customer segments and value prop
axon_Eoin 10:38 am on February 1, 2013 Permalink | Log in to Reply
Agreed. We are looking at how liability, insurance and lawsuits fit into the broader story