In celebration of Starbucks’ 40th anniversary, the new Starbucks logo is finally here and a selection of new treats are available on the market.
Over the last 40 years, the company has focused on building the Starbucks brand name. With the new logo, they hope that the same two-tailed siren image will still be recognized without the writing. In addition, by eliminating the word “coffee” from the logo, Starbucks will be able to focus on other products that are offered. This is in hopes of growing the Starbucks brand beyond specialty coffee.
A new product line, Starbucks Petites, will hit Starbucks stores this week. In particular, new Cake Pops will be featured. These bite size cake treats come in three flavors: birthday cake (vanilla with pink chocolate icing), tiramisu, and rocky road.
Cake pops were selected to be offered on the menu because they are a quick, easy, and portable way to enjoy cake. In addition, it is a new trend for specialty bakeries to offer these carefully made delicious treats. Starbucks recognizes the increasing popularity of cake on a stick and hopes to capitalize on its growth and demand.
This Thursday, Friday, and Saturday from 2-5 p.m., customers will receive a free Cake Pop with the purchase of any Starbucks drink. This is a great way for consumers to become accustomed to buying a Cake Pop to go with their normal purchase of a Starbucks drink. Here, Starbucks is using shaping to get consumers to try and then want to buy more of the Cake Pops.
In the end, only time will tell whether or not Starbucks is able to not only make a profit with their Cake Pops and other Starbucks Petites treats, but become recognized for products other than coffee and expand the company’s brand.
For more about Starbucks Petites: Starbucks Menu