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Pollution has always been the great evil that has plagued our growing society.

But truth is, development would not be possible at all without some form of polluting emissions into the environment. The key is to balance said pollution with output; which is what mining giant Vale is in the process of doing.

Vale is undertaking a $2 billion Atmospheric Emissions Reduction project that will not only cut emissions by 70% but will also create an additional 1300 jobs. The project’s goal is to reduce specifically sulphur dioxide emissions and is looking at a completion date at the end of 2015.

Here we see corporate social responsibility, innovation, sustainability and company imaging on full display and working harmoniously together. By taking on such an ambitious project, not only are they protecting their environment but it is also a form of marketing for the company. Anything environmentally related these days automatically gives a company or firm the upper hand against their competitors so no doubt Vale knew what they were doing when undertaking this project. As we do see here though, advancement can and usually does come from dilemmas. This is an example of innovation that will drive our society forward while making this advancement sustainable.

Original article: http://www.cbc.ca/news/business/story/2011/11/24/sudbury-vale-air.html