{"id":51,"date":"2012-10-08T20:57:53","date_gmt":"2012-10-09T03:57:53","guid":{"rendered":"https:\/\/blogs.ubc.ca\/louiewong\/?p=51"},"modified":"2012-10-09T00:12:46","modified_gmt":"2012-10-09T07:12:46","slug":"51","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/louiewong\/2012\/10\/08\/51\/","title":{"rendered":"Consumer Annoyance – Marketing Brilliance"},"content":{"rendered":"

\"\"The release of the iPhone 5 brought many new features over its predecessor: the iPhone 4. Mostly the usual: faster, lighter, thinner, better camera. Some, like the\u00a0larger screen,<\/span>\u00a0are more “revolutionary”. However, the one that has been the focus of attention from\u00a0gadget\u00a0geeks and regular consumers alike has been the new “Lightning” connector.<\/p>\n

The only real benefit to the consumer is that it is smaller and reversible. It still uses USB 2.0 technology so it is no faster than the old 30 pin connector.<\/p>\n

\"\"<\/p>\n

So why did they change the connector? \u00a0Apple claims it was\u00a0necessary to facilitate the\u00a0thinner body. The more realistic answer is: money.\u00a0Now that all the “old” docking\u00a0speakers, alarm clocks and FM transmitters are not compatible with their new iPhone, consumers are scrambling to get their hands on either new\u00a0accessories\u00a0or the lighting adapter, which by the way, is expected to cost $29.<\/p>\n

From just the change in connector alone, Apple is expected to generate an additional $100 million. Well played.<\/span><\/p>\n

http:\/\/mashable.com\/2012\/09\/13\/apple-iphone-accessories-revenue\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The release of the iPhone 5 brought many new features over its predecessor: the iPhone 4. Mostly the usual: faster, lighter, thinner, better camera. Some, like the\u00a0larger screen,\u00a0are more “revolutionary”. However, the one that has been the focus of attention … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":15129,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/users\/15129"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/posts\/51\/revisions\/57"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/louiewong\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}