Susan Cumberland has little idea of what the meaning of entrepreneur is, yet she continues stumbling forward, creating a tutoring service that now spans in Vancouver, Victoria, and the States. And while she is humble about what she does, there is no doubt that Cumberland is a true entrepreneur that learns from her past mistakes.

After realizing her first business model isn’t working, Cumberland promptly hires help to ensure that she can build a model to allow her operations to run more smoothly. By taking chances such as hiring a technician to create a database that everyone else “tore [the proposal] apart and said he didn’t know what he was doing”, she capitalizes on an opportunity that prove to be successful, since the database allows speedy responses that clients did not expect. Another aspect of Cumberland’s success is having a vision that translates into a business plan for the business next five years; acting as a manual to refer in order to expand the business.

Without taking risks and accepting innovations, Cumberland would not have succeeded tremendously.