I was at a conference the other day listening to a speaker from P&G, when I saw this commercial. Not only is it a prime example of sponsoring an event to tap into a consumer market, but in this case, the spirit of the Olympics is nicely aligned with P&G’s goal to better their consumer’s lives.
I have to admit, this immediately got my attention and after I saw the video I had goosebumps on my arms. This will definitely stay with me for a while, which means P&G have done an effective job in their promotional mix.